Key Takeaways
Google Paid Ads deliver quick wins: Instant visibility and quick leads kept cash flow strong even during the slow winter months.
Long-term digital growth: Long-term digital growth: SEO additions are helping Top Coat Concrete rank organically, ensuring fresh leads without ongoing ad spend.
Together, they’re unstoppable: The one–two combo of Google Ads (short-term impact) and SEO (long-game growth) has driven revenue growth and long-term stability.
Proof in the numbers: From zero online presence to safe, consistent profitability—and enough demand to consider hiring another crew.
Meet Larry from Farm Master. He’s been designing and manufacturing heavy-duty grain and seed mixers for over thirty years, with a focus on quality and consistency. Farm Master seed mixers are some of the most beloved in the industry. In fact, the Kansas City Chiefs purchased Farm Master seed mixers leading up to their 2023 Super Bowl win!
The Business Start-Up Challenge
Starting a new business is always tough. Starting one in a seasonal service industry right before the winter slowdown? That’s a heavyweight challenge.
When Erbie launched Top Coat Concrete, a premium concrete coating company, he had energy, vision, and a new website—but very few leads coming in. Friends and family referrals weren’t enough to stay booked, and heading into the slow winter months was discouraging. Erbie wasn’t sure his business could last till spring.
Erbie had some tough conversations with LMP. What he needed wasn’t random advertising experiments. He needed a clear winning combination—something that could deliver immediate survival and set up long-term success.
Jab: Google Paid Ads Bring Immediate Leads
Little Mountain Printing recommended starting with Google Paid Ads. Why? Because Google is where potential customers are already looking for solutions. Think of Google Ads as the quick jab—immediate impact, fast results.
When potential customers typed searches like “garage floor coating near me” or “epoxy alternatives,” Top Coat Concrete appeared right at the top of Google. Instead of waiting for referrals, Erbie’s business was suddenly right in front of motivated buyers.
The results were decisive:
- Top Coat Concrete began generating leads straight from Google searches, even in the middle of winter.
- Despite winter being the slowest time of year, Erbie’s business continued to produce profitable work.
- That cash flow kept the lights on, the team working, and the business alive.
Without Google Ads, Top Coat Coatings wouldn’t have gotten through winter. It was that simple.
“With the help of Little Mountain Printing, we went from struggling to find enough work to having more work than we can handle in only a year’s time.”
Cross: SEO Delivers the Knockout Punch
While Paid Ads got Top Coat moving, SEO (Search Engine Optimization) was the solid right hook that followed through.
Little Mountain Printing laid the foundation for organic SEO growth by optimizing Top Coat’s website with service-based landing pages, structured keywords, and additional photography. Over time, this positioned Top Coat Concrete to rank organically on Google—right where customers were searching.
The benefits of SEO were powerful:
- Organic leads come in without costing Top Coat for each click.
- Rankings compounding over time make Top Coat more visible each season.
- Fresh traffic continues arriving even on days when ads aren’t running.
The combination of instant leads from Google Ads plus long-term staying power from SEO gave Top Coat the edge it needed.
Results
The one–two punch strategy paid off big for Erbie and his business:
- From zero website visitors to 25+ visitors per day in the first year.
- Consistent projects through slow seasons thanks to Paid Ads.
- An explosion of demand the following summer, outpacing what one crew could handle.
- Enough growth to justify expanding—although finding the right employees is harder than finding customers now.
Even as ad competition increased after a year, Top Coat Concrete stayed ahead by retooling the website, refreshing landing pages, and building SEO momentum.
“With the help of Little Mountain Printing, we went from struggling to find enough work to having more work than we can handle in only a year’s time,” said Erbie.
Lessons for Other Businesses
Top Coat Concrete’s story is a powerful reminder that:
- Digital visibility matters, even for local service businesses.
- Google Paid Ads provide an immediate revenue stream, especially critical for new or seasonal businesses.
- SEO compounds long-term success, laying the groundwork for free, ongoing leads.
Whether you’re launching a business, fighting through a slow season, or just needing more predictable sales, the one–two combo of Google Ads and SEO is a proven solution to keep you on your feet—and ultimately put you ahead of your competition.
At Little Mountain Printing, we specialize in helping businesses win online. If you’re ready for both fast results AND lasting growth, let us show you how Google Ads and SEO can be your business’s one–two punch. Or, entrust your entire marketing plan to us so you can focus on the work you love.
