Key Takeaways
A Website Sets the Tone: A beautiful, professional website is your first handshake with new clients—and it matters more than ever.
Google Ads Fuel Rapid Growth: Highly targeted Google Ads campaigns don’t need huge budgets to deliver massive results.
Genuine Overload: In less than three months, Unity Woodworks was forced to pause its ads—the flood of new business was that strong.
High-Quality Leads Directly From Google Paid Ads: The best projects are coming straight from people who discovered Unity Woodworks on Google.
Building a Website That Reflects Quality
Before the campaign, Unity Woodworks had a trusted reputation and years of woodworking expertise, but their online presence didn’t tell that story. The solution? A new website built on a high-performing, modern template, complete with striking photography that captures the detail of handcrafted cabinetry. Visitors immediately sense the skill and reliability behind every project—no guesswork required. The site positions Unity Woodworks as the go-to for custom cabinetry in Southern Ohio.
Igniting Growth With Laser-Targeted Google Ads
With the new website ready, it was time to introduce Unity Woodworks to homeowners and contractors actively searching for their services. A Google Ads budget of just $1,000—focused solely on Southern Ohio—placed Unity Woodworks at the top of search results when buyers were most ready to act.
Matt, a partner at Unity Woodworks, called the results “astonishing” and “absolutely astounding.” The leads were not just frequent—they were qualified, serious, and ready to engage. “Our best jobs are coming from Google Ads,” Matt confirmed, as high-value remodeling and new build clients filled the company’s pipeline within weeks.
“Matt, a partner at Unity Woodworks, called the results ‘astonishing’ and ‘absolutely astounding.”
Too Much of a Good Thing
Within just a few months, the flow of inquiries became so steady that Unity Woodworks called Little Mountain with an unusual request: “Can we pause the ads? We can’t keep up!”
The combination of a modern website and precise advertising overwhelmed the small team. The capacity to deliver on new projects became the limiting factor, not demand.
The Bottom Line
Unity Woodworks’ experience is proof that the right digital strategy can drive significant growth for small businesses. When high-performing web design meets the precision of Google Ads, even a modest ad budget can create “astonishing” results.
Ready for your own “astounding” growth story? Start with a website that showcases your craft, then put yourself where your best buyers are searching—with Google Ads. Partner with us for a complete marketing strategy that drives your small business forward.
