Key Takeaways
A Website Is Your Storefront: A clear, modern website design builds trust with your customers before they even pick up the phone.
Google Ads Bring You to Your Buyers: Unlike traditional ads that “hope” the right person notices you, Google Paid Ads put you in front of buyers already searching for your product.
Small Budgets Can Win Big: Strategic campaigns don’t require massive ad budgets. In this case, $1,000 in ad spend translated into $60,000–$100,000 in sales.
Momentum Spreads: Success creates buzz, confidence, and curiosity in others who want the same growth.
Meet Larry from Farm Master. He’s been designing and manufacturing heavy-duty grain and seed mixers for over thirty years, with a focus on quality and consistency. Farm Master seed mixers are some of the most beloved in the industry. In fact, the Kansas City Chiefs purchased Farm Master seed mixers leading up to their 2023 Super Bowl win!
Building a Website to Match the Product
Larry came to Little Mountain Printing with a dated-looking website that didn’t reflect the quality of his equipment. His business was built on trust and old-fashioned farming know-how, but in today’s market, that wasn’t enough. Farmers needed his mixers, but when potential buyers searched online, Farm Master was invisible.
The first step for Little Mountain was rebuilding Larry’s website from the ground up with a clean, easy-to-browse design, updated content, and clear calls to action. Now, Farm Master looked as impressive online as in the field.
Bringing in Customers With Google Paid Ads
Once the new website went live, we didn’t let it sit idle. We immediately paired it with Google Paid Ads to capture high-intent buyers as they searched for solutions.
And what happened next exceeded all our expectations.
In the very first month, Farm Master’s ads drove at least $60,000 in sales, with outstanding quotes still in the pipeline. As those leads closed in later months, the total sales brought in by the first month’s ads totalled closer to $100,000.
The best part? Larry only spent around $1,000 on ads. That’s not a typo: a thousand-dollar ad budget brought in nearly one hundred times that amount in sales.
“A thousand-dollar ad budget brought in nearly one hundred times that amount in sales.”
Why Google Ads Work
CSM’s SEO efforts began to show definitive results. With the business climbing Google’s search results for crucial terms, Google is where people go when they’re ready to solve a problem. When a farmer searches for “feed mixer for sale” or “grain equipment supplier,” he isn’t just browsing—he’s ready to act.
Google Paid Ads let you move to the top of the search results, making sure your best customers see you first.
And with new options like Local Service Ads, you can appear even higher—at the absolute top of Google—while only paying when a customer reaches out. It’s like paying only for the farmers who walk straight into your store.
The Ripple Effect
Farm Master’s success didn’t just lift Larry–word spread fast. Soon, one of his family members reached out to Little Mountain Printing, humorously exclaiming, “I want a piece of that financial pie!”
And yes, Farm Master is still rolling with Google ads. Month after month, the numbers check out, and with some low-hanging fruit SEO in play, Farm Master is set to dominate not just paid search, but the first page of Google overall.
The Bottom Line
Farm Master’s story shows the power of a strong website plus a smart digital strategy. The right website and the right ad strategy spark momentum to turn hard work into real opportunities.
If you’re ready to capture leads and turn searches into sales, our team at LMP is here to help you get started with the right website and the right ad strategy. Partner with us for a complete marketing strategy that drives your small business forward.
