Most small business owners are juggling way too much when it comes to marketing. They post to social media when they remember, run one-off mailers without follow-up, and try everything once instead of building something that works over time.
If you want to actually grow your business, you need a clear marketing plan and a consistent strategy.
At Little Mountain Printing, we’ve been helping local businesses move beyond one-off marketing efforts for years. These days, we’re doing more than just print or design: we’ve evolved our internal team into a true marketing agency offering full service marketing packages designed specifically for businesses who are ready to drive growth.
Our approach to full-stack marketing campaigns combines strategic planning, content marketing, paid advertising, search engine optimization, and social media marketing into one package with full transparency and measurable results. It starts with a deep-dive strategy session and generally continues to us managing the entire execution based on that process. That can include an integrated online marketing campaigns all the way to compelling door-hangers and mailing services, guided right here in-house.
Here, we take a look inside the core components we recommend in our integrated marketing packages and how we help business owners turn their “I wish I had time for…” into a real marketing strategy.
It Starts With a Strategy Session
Little Mountain Printing has been helping businesses do print marketing well for decades, and in the last five years, we’ve gotten quite good at online and digital marketing, too.
But we knew for a while that many of our clients were missing a true strategic approach to business growth: a comprehensive way of telling your business’ story well while thinking through the best advertising channels for your vertical. Given our deep experience in print marketing and digital marketing, we now offer full-service marketing packages – we’re your outsourced marketing director.
It starts with:
- a 3–4 hour discovery session with your dedicated account manager and members of our marketing team
- We listen, ask questions, and learn your business goals
- Then our internal marketing team (usually 3–4 people) meet to craft a detailed plan
- This is a 2–4 week process that delivers a custom roadmap for your business marketing
Then We Tackle The Monthly Execution
Once your strategy is approved, we shift into execution mode. We become the one phone call you make for digital marketing, graphic design, SEO services, content creation, email campaigns, print advertising, social media accounts, and more.
So, how much do our marketing packages cost?
Our marketing strategy sessions and action plan is a $4,999 one-time commitment.
Most clients should then budget to spend at least $4,000/month, or roughly $50,000/year, for the full scope of marketing activities. This covers your content marketing package, ad spend, design, print, website updates, and reporting.
Some Of The Tools In Our Toolbelt For Your Marketing Strategy
From a basic digital marketing package all the way to a deep-dive print and online advertising plan, we’ve got a lot of options at our fingertips.
A Website That Converts
Your website is your 24/7 salesperson. We build new websites or optimize your website to help convert visitors into new customers. That means faster load times, stronger messaging, before-and-after photos, and a clearly written About page that builds trust. We also make sure the site supports your sales funnel, with strong CTAs (Calls to Action) and mobile-friendly formatting to drive traffic and inquiries.
Importantly, we take care of the technical jargon and website traffic monitoring to give you only the reporting you need.
Google Business Profile and Review Management
Online reputation management is one of the most important factors for both your SEO rankings and your ability to convert potential leads. Online reviews via your social media presence and review platforms like Google are how people validate that you do your craft well.
We can help to optimize and maintain your Google Business Profile so potential customers find accurate info, helpful photos, and a strong first impression. Our packages generally include systems that actually help you get more reviews, too. Whether that’s a QR code card you hand out after the job or an automated follow-up message, we help you collect reviews, respond to them, and build trust online.
Printed Sales Literature and Sales Support Materials
Professionally designed sales materials can completely change how you close deals. We can create service booklets, custom proposals, warranty explainer sheets, and branded folders that give your sales team real tools to communicate value and professionalism. These materials consistently improve close rates and make your company look polished and prepared at every step of the sales process.
One business owner we worked with doubled their closing rate—from 35% to over 60%—simply by using a professionally designed proposal booklet. It had before-and-after photos, warranty info, and their company story laid out cleanly. It made a huge difference in how clients saw their value.
Direct Mail Campaigns
We REALLY don’t believe in one-off postcards. Our content marketing packages often include recurring mailers that target the same audience with new, compelling messages each time. This helps build recognition and keeps your business top of mind.
Paid Ads and Online Marketing Packages
We manage Google Ads and Bing Ads for high-intent searches, targeted traffic, and Facebook/Instagram ads to boost your local presence. With regular campaign management and performance reviews, our goal is that your advertising budget is going where it works.
SEO Strategy and Content Creation
Did you know that Google looks at more than just your website to understand your online presence? Social media platforms, review platforms, your website, and more all affect how your business is perceived by the proverbial gatekeepers of the web: search engines.
As your one-stop SEO agency, we write and optimize content that helps your business get found on Google and through other search systems. That includes landing pages, blog posts, content strategy, technical SEO fixes, and internal linking. Our search engine optimization efforts are ongoing and tied directly to your lead generation goals.
Customer Appreciation Tools
Want more repeat business and referrals? We’ll help you implement branded thank-you notes, simple customer gifts, or even postcard reminders that help your business stand out. It’s all about showing you care while boosting word of mouth.
Smart Local Print Advertising
Most businesses overlook local publications that still work. We know which ones perform, like the Fishwrapper or Lancaster Business Directory in our area, and we’ll design eye-catching, full-color ads that get noticed by the right people.
One of our clients had tried Google Ads on their own in a highly competitive industry and barely broke even. We recommended a shift to the Fishwrapper, our local black-and-white publication, but with a twist: running full-color quarter-page ads every two weeks.
After a year of staying consistent, the client emailed us saying, “Can we please reduce the number of ads? We’re swamped and can’t keep up with the leads.” That’s the kind of local strategy you won’t get from a generic marketing agency.
Email Marketing
We can guide you in writing and managing email campaigns that keep your audience warm and engaged.
These can be monthly newsletters, seasonal promos, or referral requests: whatever supports your business goals.
Curious To See How a Small Business Marketing Package Might Look For Your Business
If you’ve ever felt like your marketing efforts are scattered or random, you’re not alone. That’s why we created a small business marketing package that combines everything you need, from planning to promotion, into one manageable process.
Our $4,999 strategy session is the first step. After that, we work with you to build and execute a digital marketing package that matches your marketing budget and business goals while helping you have a deep understanding of what’s going on, without wading into the trenches.
Whether you’re ready for lead generation, content marketing, paid advertising, or a full online promotion strategy, our team is ready to help you run campaigns that work.
Stop trying to do it all and start doing what works. Let’s talk about how our marketing packages can set your business up for real growth. Call today to learn more.
