Marketing Packages
Local SEO Basics for Your Website, Even If You Dread SEO
Learn practical local SEO tips and strategies to improve local search visibility, boost your Google Business Profile, and attract more customers in your area.
Marketing & Print Tips and Insights
Your business is doing noble work – providing jobs, putting food on the table, making the world a better place – so we believe you deserve tips and insights that will help you succeed in your high calling.
These articles are for you.
Strategy
Rebranding For Your Business? How A Comprehensive Marketing Package Brings Everything Together
While customers don’t always come to us looking for a rebrand, it’s often one of the smartest things they can do for their marketing. Here’s why names, logos, websites, and in‑house print need to work together towards a cohesive brand identity.
Case Studies
The One-Two Punch | How Google Paid Ads and SEO Conquered Top Coat Concrete’s Challenge
Key Takeaways Google Paid Ads deliver quick wins: Instant visibility and quick leads kept cash flow strong even during the slow winter months. Long-term digital growth: Long-term digital growth: SEO additions are helping Top Coat Concrete rank organically, ensuring fresh leads without ongoing ad spend. Together, they’re unstoppable: The one–two
Case Studies
Farm Master and the $60,000 Month | Durable Mixers Meet Digital Marketing
Key Takeaways A Website Is Your Storefront: A clear, modern website design builds trust with your customers before they even pick up the phone. Google Ads Bring You to Your Buyers: Unlike traditional ads that “hope” the right person notices you, Google Paid Ads put you in front of buyers
Case Studies
SEO Powers Dumpster Sales Through the Roof
Key Takeaways Consistent SEO delivers consistent growth: CSM saw a more than 480% increase in organic traffic within 18 months, resulting in a 10x+ increase in product sales for the telehandler dumpster. Digital presence matters: Even “traditional” industries are shifting online, and buyers expect immediate, detailed web information before calling
Print
How To Get More Google Reviews and Customers Using Printed Review Cards (Yes, They Work)
A simple, cost-effective strategy to increase your Google reviews, boost your online reputation, and attract more customers.
Case Studies
Marketing: Tortoise or Hare? The Tale of Two Marketing Strategies
Key Takeaways “Tortoise” vs. “Hare” in Marketing: Fast, high-spend digital marketing (the hare) doesn’t always win against slow, steady, consistent print advertising (the tortoise). The best strategy depends on context and market conditions. Digital Marketing Pitfalls: In saturated markets, high spend on digital ads can result in diminishing returns, with
Marketing Packages
The Marketing Package Every Local Business Should Have This Year
Get a complete marketing package for your small business starting with a $4,999 strategy session. We handle everything from SEO to print ads, with full-service execution and guidance.
Websites
13 Common Web Design Mistakes That Drive Visitors Away
Avoid common web design mistakes that will cost you leads and credibility. Learn what makes a website truly work and how our Lancaster web design team builds sites that convert and connect.
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