
Marketing: Tortoise or Hare? The Tale of Two Marketing Strategies
Key Takeaways “Tortoise” vs. “Hare” in Marketing: Fast, high-spend digital marketing (the hare) doesn’t always win against slow, steady, consistent print advertising (the tortoise). The best strategy depends on context and market conditions. Digital Marketing Pitfalls: In saturated markets, high spend on digital ads can result in diminishing returns, with